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Our Story

Noble™ initially grew from the idea of the designs and/or brand of our clothing to have purpose and meaning for each and every one of our customers, enriching their lives in some small way.

noble [noh-buh l]

Adjective. 1. Having/showing fine personal qualities or high moral principles; 2. Of impressive or imposing appearance; 3. Of an admirably high quality; notably superior; excellent.

Sitting just above the ‘o’ in our wordmark is a stylized ‘fleur-de-lis’ depicting a stylized lily or lotus flower. The name ‘fleur-de-lis’ directly translates to ‘flower of the lily.’ It is most commonly associated with nobility/royalty and can be seen featured in many coat of arms, in architecture and also in the logos of many military organizations, sports teams, universities and of course, scouts.

The symbol itself has many meanings and its origins are difficult to track, however, traditionally, it has been used to represent French royalty and is said to signify perfection, light, and life.

One story, regarding the ‘fleur-de-lis,’ tells of an angel presenting a golden lily to Clovis (the Merovingian king of the Franks) as a symbol of his purification upon his conversion to Christianity. Others claim that Clovis adopted the symbol when waterlilies showed him how to safely cross a river and thus succeed in battle.

At Noble™, we seek to uphold the values represented by the word ‘noble’ and the ‘fleur-de-lis’ symbol by delivering high quality merchandise. Our brand is a daily reminder to both ourselves and our customers to maintain a noble character, striving for excellence in everything we say and do.